The THC vape market has grown quite impressively over the past few years, and 2025 has brought with it a more refined selection of brands that understand what consumers are looking for. Put simply, these products are becoming quite excellent and the user base, unafraid to suggest improvements or required changes, have really helped to shape the market.
Now, quality, consistency, and transparency have become the baseline expectations, and the brands that have risen to the top are the ones that meet this and more. That means they’ve carved out their own identities, appealing to different types of users with distinct preferences and priorities.
What separates the best from the rest often comes down to a combination of factors, including the quality of the distillate, the range of flavors offered, how well the hardware performs, and if the brand has built a reputation for delivering on its promises.
For that reason, this guide takes a closer look at five brands that have made a strong impression in 2025. Each one brings something different to the table worth knowing. So, let’s get to know them.
Litty
Litty has built a strong image around vibrant flavor profiles and a product line that is accessible but still has quality. This is because the brand’s cartridges are known for delivering smooth, flavorful hits that don’t feel harsh or too concentrated, which makes them appealing to users who want a balanced experience or are just starting out. Moreover, the flavor selection leans toward fruit-forward and dessert-inspired options so they’re more comfortable for a starter, and the consistency across batches has been one of the brand’s stronger selling points.
What tends to draw people to Litty is the approachability of the product, as we just mentioned. This means it’s not trying to be the most potent option on the shelf, but it does aim to deliver a reliable, enjoyable experience every time. The hardware is functional and simple in that way, with cartridges that fit most standard batteries and perform well from start to finish.
As such, if you value flavor over chasing the highest THC percentage, Litty offers a solid middle ground.
Torch
Torch is considered a brand for users who want potency and variety in equal measure, as the product lineup includes a wide range of cannabinoid blends, and the brand has leaned into the appeal of offering more than just standard THC distillate. What does that mean in practice? Well, you’ll find options that incorporate delta-8, THC-P, and other compounds, which give users the ability to customize their experience based on what they’re looking for.
That means the brand is popular with those who like potency, as the flavor profiles are bold but not too overpowering, and the hardware holds up well throughout the life of the cartridge. Torch has also been transparent about lab testing and product sourcing, which has been appreciated by a shrewd consumer base that’s become more discerning about what they’re buying.
Urb
Urb has made a name by focusing on innovation and quality across a diverse product range. The brand offers more than just vape cartridges, but its vaping products has become what it’s known for, a core part of its identity so to speak. In this case, what sets Urb apart is the attention to detail in formulation and presentation. It’s consider a more upscale option because of the quality in both of those.
That’s because the brand has a strong emphasis on blending cannabinoids to create certain effects, and the product descriptions are clear about what each blend is intended to deliver, such as a relaxed or heady experience. That means the level of transparency makes it easier for users to choose a product closer to what they prefer, be they looking for something uplifting, relaxing, or between both.
Straight Heat
Straight Heat has earned its reputation by delivering more no-nonsense products that focus on potency and reliability. You’re not going to find a ton of wild flavor experiments or complicated cannabinoid blends, but what you get is clean, potent distillate that does what it’s supposed to do, and the cartridges hold up from the first hit to the last and are known to keep up.
The flavors are more subdued compared to some other brands, but that’s somewhat the point. Straight Heat is for people who care more about how it hits than how it tastes. The hardware is solid and built to handle thicker distillate but isn’t known for clogging up, which is a bigger benefit than it might sound if you’ve dealt with cheaper cartridges before. The pricing is also competitive, so if you’re someone who vapes often and wants something dependable but have a budget to think of, they’re trusted.
This means judging by many reviews, it’s an choice for experienced users who already know what they like and don’t need a lot of bells and whistles.
Flying Horse
Flying Horse has become a favorite for those who don’t want a harsh aftertaste that sometimes shows up with lower-quality products. The flavors lean more natural and balanced, so if you’re tired of overly sweet or artificial-tasting carts, this brand might be more appropriate, and many find when they choose this brand they grow a taste for it.
There’s also the benefit that the hardware is noticeably better than what you’ll find with budget options. That’s because the cartridges perform well all the way through, and you can tell there’s been some thought put into how they’re made. Flying Horse is also upfront about where their products come from and how they’re tested, which is reassuring if you’re picky about what you’re putting in your body.
That means this one’s for people who don’t mind spending a little more for something that feels thoughtfully put together. It’s not the cheapest option out there, but if quality and consistency matter to you, you may find something to like.
With this THC vape guide, we hope you can find an appropriate outcome to fit into your health-conscious lifestyle.
